Since the question “How do I sell my art?” came up a few times during my series “Finding your inner artist in 30 quotes“, I thought this article might be of interest to some of you. Here a little excerpt to get you started:
Mary-Alice Stack, director of ArtCo Projects, Arts Council England:
Put the customer first: I’d say that the sector as a whole could do more in terms of this. I know that from the artist’s perspective the process of creating and presenting contemporary art to an audience isn’t necessarily always about making a sale, but that doesn’t mean you shouldn’t be clear about the opportunity to buy, if it exists.
Make it fun: The process of discovering a piece of work, bidding, buying it and taking it home for the first time is an exciting and rather addictive experience! That’s the thrill of collecting – no matter what you are interested in or how big your budget.
Stop chasing ‘collectors’ only: Too often both artists and galleries are concentrating so hard on that elusive and mythical ‘serious’ collector that they completely overlook the opportunity to foster the potential interest from ‘normal’ people. Even serious collectors were once first time buyers. Let’s not forget that.
Bare all: We all need to work together to help customers develop an understanding and appreciation of the way in which art is created and produced, so that they are able to get to grips with way in which work is valued and priced.
via Selling art: 17 top tips from the experts | Culture professionals network | Guardian Professional (this is where you can find the whole article, which is a condensed version of a live chat).
Would you like to share your own experience with your fellow artists? Please leave a comment below!